What Should Your Nonprofit Organization be doing in the "Off-Season"?

We all know that the Fall fundraising season just came to a close and everyone is in holiday mode now.  All I can say is DO NOT wait to start planning, procuring and cultivating your donor list until the last 2 months prior to your next benefit auction event!  Here are three simple things you can do in the "off-season" to start planning for your next charity auction event:

1.  Cultivate your donor list - Start making those important phone calls and contacts to your donors that generously gave at your last event.  You don't have to start asking for more at this point, just thank them for their donation and start to develop a relationship with them.  Don't just call them when your next event is approaching and ask for money or items; this looks like you only care about them when you need something!  Really try to get to know them and take some notes as you talk to them to remind you for future calls.

2.  Hire your professional fundraising auctioneer and consultant - Good auctioneers book up extremely quickly, many times 8 months to a year in advance!  DO NOT WAIT TO BOOK THEM OR YOU MIGHT NOT GET TO WORK WITH YOUR FAVORITE AUCTIONEER!  I recommend booking your benefit auctioneer immediately following your last event if you were happy with the service they provided.

3.  Start to procure for items - It's never too early to start procuring items for your next event.  In fact, you have a great opportunity to ask for items or help getting items for your next event as you stay in touch with your donors and build those relationships (not necessarily the first phone call thanking them for their participation).

There are obviously many things you should be prepping for in regards to your next fundraising auction event, but these are three simple things that you absolutely should be doing well in advance to ease the panic when your event is right around the corner.  

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

Do Sign Up Boards at a Fundraising Event work?

Here at Elite Auctions & Fundraising Services we are always searching for alternative "revenue enhancing" ideas at our fundraising auction events other than the live auction, silent auction and fund a need or ask.  We have compiled a book of several revenue enhancers to use at your event and share this with all of our clients.  Well, here is one of those enhancers that works well if executed properly... Sign Up Boards.  When your organization has an over abundance of 8-20 person parties, like a bourbon and cigar tasting party for the guys or a fiesta and salsa dancing party for the girls, then a sign up board may just be the thing you're organization is looking for.

Here's how it works.

Step 1:  Design a poster board with the amount of lines matching the amount of people the party is for and number them 1-8, 1-10, etc. and set a fixed price for each participant (i.e. $50, $100, etc.)

Step 2:  Have a reveal time when the board(s) are uncovered and open for sign ups (Hint: Have your professional auctioneer make a big deal about it on the sound system).

Step 3:  When guests come over to the boards have volunteers explain each party to them and have the guests put their name/bidder number on the open lines.  Once the board(s) are full then your parties are sold out!

Simple, fun and effective!!  This is one of many ways to add a revenue enhancer into your fundraising auction event.  Good luck with your fundraising auction event!

Written by Mike Grigg, AARE, BAS with Elite Auctions & Fundraising Services

Wine Auction for Your Fundraiser

Wine is one of the most popular items to sell at fundraising benefit auction events.  Remember to check your state laws regarding selling wine at fundraisers as some states have laws prohibiting it and others have none at all (another great reason to have a professional benefit auctioneer handle your auction).  

There are many ways to sell wine at your fundraising auction event.  Here are a few:


1.  Wall of Wine.  Visit this link by Debby Roth-Bush of Greater Giving for great Wall of Wine ideas: http://www.pinterest.com/debbyroth/wine-pull-wall-of-wine/ 

2.  Wine in your live auction.  There are several ways to auction off wine in your live auction.  You can sell premier wines by the bottle, you can sell wine tasting trips, or you can sell wine by the case.  All of these methods tend to do extremely well at fundraising auctions.
 
3.  Wine in your silent auction.  Similar to a live auction you can sell wine in just about any way imaginable.  We have seen a lot of success by selling fine wines by the bottle in the silent auction and then delivering them to the winning bidders' tables at dinner (check the venue for corking fees).
 
4.  Wine as a raffle item.  Bottles of wine, wine tastings and cases of wine can be raffled off at your fundraising event as well (once again check with your state laws on wine sales and raffle rules).

All and all, wine is an excellent choice for fundraising events and tends to do extremely well at auctions benefiting your great cause.

Contact Elite Auctions and Fundraising Services today to find out how to incorporate wine into your benefit auction event.

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

What everybody ought to know…… About The Fundraising Auction & Consulting Business

WHY WE ARE PUBLISHING THIS INFORMATION

A little while ago we were talking with the Executive Director of a big nonprofit organization, a well-informed woman.  She said that she had never done business with a professional fundraising auctioneer and consultant because she was afraid she wouldn’t see the return from hiring a professional vs. using a volunteer.
Since we are professional fundraising auctioneers and consultants you can imagine that was something of a shock… made us think.

The fundraising auction business does use a lot of specialized techniques, but there really isn’t anything complicated or mysterious about what those techniques accomplish for your nonprofit or school.  Because we’ve used them so long and so frequently, we’ve just assumed that everybody understood them...That has been our mistake.  And a big mistake.  For if nonprofits and schools don’t understand what professional fundraising auctioneers and consultants do, they aren’t likely to invest their money in them.
“So what?” you ask.  Well, here’s “what”.

If nonprofits and schools don’t invest their funds in professional fundraising auctioneers and consultants, they won’t have the capital they need for growth which ultimately affects the people they help.  That capital can come from primarily from one place; People at your fundraising auction event.  Not just a few people with great fortunes, but from many people who have the means to support your cause. 

Or look at it from a different point of view.  Nonprofits or schools who don’t understand the value of a professional fundraising auctioneer and consultant are easy prey for a wide variety of mistakes often made at benefit auction events that ultimately result in mediocre returns.

Or look at it from the purely personal points of view.  A lot of nonprofits and schools might like to invest in a professional fundraising auctioneer and consultant where they could increase their fundraising event revenue.  But if they are unfamiliar with the techniques and value provided by a professional, they aren’t likely to invest their money in them.

For all these reasons, it is important that nonprofits and schools know as much as they can about the fundraising auction event business.

But where do you start?

Well, it would seem that a good place to start would be with the “techniques” used by professional fundraising auctioneers and consultants that our friend, the Executive Director, was concerned about.  And we might as well go back to the most common techniques in the business.  You may find a lot of this explanation pretty elementary, but the next person may not be completely clear about the exact differences between the various techniques.  So we’ll start right there, in the belief that you’ll be kind enough to skip what you already know.

Click Here to Keep Reading!

Written by Mike Grigg, AARE, BAS with Elite Auctions and Fundraising Services

What Most People Don’t Know about Working with a Great Benefit Auctioneer

A great benefit auctioneer is involved in the planning months in advance.

Most people that attend fundraising events see an auctioneer up on stage chanting away to raise funds for a great cause, and it appears to be seamless for a good benefit auctioneer. What they don’t see are the countless hours in consultation and setup that it took to get to the fabulous auction. The day of the fundraising auction event is just a tiny piece of the pie. 

I like to compare a good fundraising auctioneer’s job to an iceberg, 90% of it is underwater and only 10% (the part you see) is above water. If you have an auctioneer that is simply showing up the night of the event and getting on stage (the 10% of the iceberg above the water) then you are probably leaving a ton of money on the table. In order to maximize your event’s revenue you must diligently work for several months leading up the event (the 90% of the iceberg below water). 

Click here to see what we include in our consulting and auction package. Remember, a great benefit auctioneer will be part of your planning process as well. Be very careful with having an auctioneer just show up the day of your event with no prior engagement in your planning process. Always use a professional benefit auctioneer versus a volunteer! 

Written by Mike Grigg, AARE, BAS with Elite Auctions and Fundraising Services

VIDEO: Planning Your Fundraising Auction Event

VIDEO:  Mike Grigg, AARE, BAS of Elite Auctions & Fundraising Services discusses the importance of planning ahead when putting on a fundraising auction event.  Speak to your top donors from the previous event about procurement, book your professional benefit auctioneer, and that Fall and Spring are the most popular season for charity auction events.

By Mike Grigg, AARE, BAS of Elite Auctions & Fundraising Services

13 Tips for Your Live Auction Fundraiser

1.  Always have your professional auctioneer help you with putting the live auction items in the best order.

2.  Live auction should be no longer than 45 minutes, but preferably 30 minutes.  It takes approximately 2-3 minutes to sell each item.

3.  It is very important to schedule the live auction early in your program. You want the bidders awake and energetic

4.  We recommend having the live auction during dinner.

5.  At events where there is little to no seating for the bidders it is very difficult to get the best results from your live auction.
 
6.  Make sure you have recorders in place to write down the winning bidder numbers and amounts (We recommend having 3 recorders, pre-designing the recorder sheets, and allowing us to meet with the recorders prior to the beginning of the event).

7.  Find out if any of the items can be sold twice and let us know.
 
8.  Inform us if any of the items have reserve/consignment amounts.
 
9.  We recommend utilizing professional bid spotters (ringmen) during your live auction (1 ringman per 100-150 guests is optimal).

10.  Allow your professional auctioneer to set starting bids and control the increments of the auction.

11.  Make sure that the house lights are brought up and spot lights down so that your auctioneer can see the bidders.

12.  Be careful with consignment items in your live auction.   

13.  Consult with us before choosing consignment items as they can many times take a lot of revenue out of your auction.  We can recommend good consignment companies that we trust.

Written by Mike Grigg, AARE, BAS of Elite Auctions & Fundraising Services

How to Raise More Money from Your Donation Web Pages

When it comes to raising money from your donation pages I think every bit of advice can help.  Here are some suggestions from the blog of John Haydon's: "19 Ways to Raise More Money From Your Donation Pages."

This should get your donation page on track:

1. Ditch the vintage PayPal button
2. Write a powerful headline
3. Use fewer words - Only focus on your story and your call-to-action
4. Limit paragraphs to 2-3 sentences
5. Use pictures
6. Use white space to direct the eye
7. Remove the sidebars and navigation menue
8. Reduce steps to donate
9. Only ask for what's required
10. Write copy in second person narrative - The word "you"
11. Pick on call to action
12. Repeat the CTA three times
13. Use bullet points and numbered items
14. Use big fonts
15. Use big buttons
16. Keep it above the fold
17. Make it mobile
18. Optimize your donation pages for search engines
19. Create a seamless donor experience across all marketing channels

Written by Tracy Karbus of Elite Auctions & Fundraising Services with information from John Haydon.

What's in it for them... and you?

When it comes to creating outreach materials it is so easy to become overwhelmed by the pressure of meeting and exceeding goals that one can forget about the receiver of the solicitation.  Here are a few donor focused tips to ponder as you take a swim in the ocean this summer:

1.  Ask yourself, if this was sent to me how would I respond?

2.  Get into their heads, their hearts, and what makes their world spin (Yes, you have to do homework on this one).

3.  Make sure you're offering a solution to the problem as the donor understands it, not as you do.

4.  Make sure this applies to all of your outreach, not just the written word.

5.  Now, go for a swim, climb a mountain, read a good book, or just unplug at least once this summer.  You need to re-energize your batteries too.

Written by Tracy Karbus Fundraising Consultant with Elite Auctions & Fundraising Services

Why use an auctioneer that is a member of the National Auctioneers Association?

After attending the 65th annual National Auctioneers Association Conference and Show in Louisville, Kentucky from July 8-12 the professionalism and integrity of the industry really showed itself.  While attending, auctioneers are discovering the latest concepts in their industry through classes, educational opportunities and speaking with auctioneers from all over the country.  We learn what is working and what is not, what is legal and what is not, and new ideas that only a select handful of auctioneers even know about.  Several auctioneers compete in a bid calling contest that put them in front of other professional auctioneers that critique their skills and ultimately make them better bid callers.  

Not only are auctioneers willing to share their stories of success, but auctioneers have designation courses that they can take to better their knowledge of each category of the auction business (i.e. fundraising, real estate, livestock, automobiles, etc.).  Auctioneers that go the extra mile and spend their hard-earned dollars to attend conference and show really care about offering the best services to their clients and have a passion to promote the auction industry as a whole.  

I sure would be careful in selecting an auctioneer to run my auction.  Members of the National Auctioneers Association (NAA) are integrity driven and really do care about the auction profession.  Remember, when selecting an auctioneer for your next fundraiser make sure they are a member of the NAA and are well versed in fundraising auctions.  "You wouldn't want a volunteer doctor conducting your surgery, so why would you have a volunteer auctioneer in charge of your fundraising auction where every dollar matters."

To discover more about Elite Auctions & Fundraising Services visit our website at EliteFundraisingAuctions.com.

Written by Mike Grigg, AARE, BAS of Elite Auctions & Fundraising Services

Hiring a Professional Fundraising Auctioneer & Consultant?

What you think you’re paying for: Someone who can call an auction

What you’re actually paying for: Someone who can get on stage and maximize your items’ values while promoting your cause Plus: Provide consulting throughout the year for your event Design and conduct a winning fund a need Answer any questions surrounding your fundraising efforts Provide professionally trained bid assistants Organize a timeline to maximize your event revenue Put your auction items in their most effective order Training on donor development Training on procurement How to set up your venue to maximize returns Auction event marketing techniques Access to several revenue enhancers to increase your event’s bottom line How to run the most successful silent auction Which items you should be obtaining for your audience How to effectively check-in and checkout attendees Committee consultations Volunteer training Access to exclusive auction items Licensed and bonded auctioneers Event follow-up meeting

Still think that hiring a professional auctioneer is expensive?

YOU GET WHAT YOU PAY FOR - So if you hire a cheap auctioneer or go with a volunteer, don't be surprised when your results aren't what you wanted!

Please share this and help spread the message so that non-profits and schools can raise the most revenue possible for their great causes.

Written by Mike Grigg, AARE, BAS of Elite Auctions & Fundraising Services

VIDEO: Fundraising Auctioneer works with Ringman

Thought we would share a video from a recent auction where we show the power of a professional ringman in your audience and how it benefits the bottom line.  In this video you will see fundraising auctioneer, Mike Grigg, works with professional ringman, Rick Werner, to drive up the price on a firehouse dinner benefiting Interfaith Community in San Diego County. Visit Elite Auction's Ringman page to find out more about professional ringmen.

Have a Thank-A-Thon with Your Donors After Your Fundraising Auction Event

We all understand, or should understand, that thanking your donors after your fundraising auction event has concluded is an absolute must.  However, the way that you thank your donors for their generous contributions to help your cause is so very important.  Many organizations simply send out a form letter showing what was purchased/donated and a generic message thanking the donor for their contribution.  This is obviously a good idea for their tax purposes, but how personal is this for the donor and does it make them feel special?

Imagine being a donor that just gave $5,000 or $1,000 or $250 of your hard-earned money to a cause that you believe in and just receiving this form letter, which is really a must for tax purposes anyway.  Do you feel special in any way?  Do you feel that the organization values your participation in such an important event?  Do you have any excitement or feeling of obligation to attend their next event?  In some cases yes, but in most cases not really.

I suggest that you get together your entire board and staff and have a Thank-A-Thon party.  Provide some food and beverages for your board and staff and start calling your donors on the phone.  Spend 30 seconds to a minute explaining how thankful your organization is for their donation and how the funds will be utilized to better your cause.  The purpose of this call is not to ask for anything but to simply thank your donors and inform them of how the funds will be or are being utilized to better your cause.  If the donor does not answer just leave them a message, no need to keep calling until they answer.   If you had 150 people give at your event then a board and staff of 10 people have to spend about 15-20 minutes each or about 15 phone calls each. 

Most organizations do not do this simple step, so imagine how much this will put you in the minds’ of your donors versus other organizations that they give to throughout the year.  Simply put, it makes them feel special and valued which can many times equate to future support.

Written by Mike Grigg, AARE, BAS  
EliteFundraisingAuctions.com