DON'T FORGET TO TAKE YOUR AUCTIONEER'S
ADVICE WHEN IT COMES TO MAKING MONEY AT YOUR EVENT!
Hiring a professional auctioneer for
your charity, benefit or fundraising event is an essential element to
maximizing your organization’s profit.
Here are some questions that
can be asked to determine whether or not the auctioneer is reputable...
1. Do you specialize in
charity auctions?
Auctioneers that specialize in
charity, benefit and fundraising auctions are going to be best equipped to
handle all aspects of your event from the silent auction, live auction and the
fund-a-need or appeal. There are many proven "tricks of the
trade" that a professional charity auctioneer will know vs. a volunteer or
non-charity auctioneer.
2. Are you bonded as an
auctioneer in the State of California?
Auctioneers that conduct business in
the State of California are required by law to be bonded by the state. If
the company you are interviewing is not bonded by the State of California be very
cautious to proceed with them. Check
your state laws regarding auctioneers if you are not conducting your auction in
California.
3. Are you a member of the
National Auctioneers Association (NAA) and your State Auctioneers Association?
It is not manditory that auctioneers
be members of the NAA or their state associations, but all auctioneers that are
members of both associations are required to follow a code of ethics while
practicing as a legitimate auction company. Do not do business
with auctioneers that aren't members of both associations because they
may not be looking out for your best interests.
4. How many successful
auctions have you completed and how many years have you been in the business?
Choosing an auctioneer that has not
conducted more than 50 successful auctions and been in the auction business for
at least 5 years may not be in your best interests. In order for auctions
to have a positive outcome they must be handled by an auctioneer that has the
proper knowledge and experience,
which can only be gained by conducting a multitude of successful auctions over
a legitimate time period. (Pictured right: Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services on stage taken by Henry A. Barrios The Californian)
5. Do you have any auction
videos that I can view?
An auctioneer should be able to show
you videos of him/her in action. If he/she does not have videos, request
to attend one of his/her upcoming auctions so that you can see how he/she works
with the crowd to entertain, raise money and how his/her overall personality
will mesh with your organization.
6. What type of training have
you had regarding benefit auctions?
There are several different training
courses and designations that an auction can complete. The National Auctioneers Association has the
Benefit Auctioneer Specialist (BAS) designation that less than 1% of
fundraising auctioneers hold. It would
be a huge bonus if your auctioneer had this designation. Ask them if they attended auction school to
learn his or her chant as well. An
auctioneer that is new to benefit auctions or doesn’t have any training might
not be the best choice for your event.
7. Do you charge for your
services?
Auctioneers that don't charge for
their services are not going to take your event seriously. Many times
they are not charging because they don't value their ability to maximize your
profit. Ask the auctioneer what their fees are and use your judgment in
determining if their cost is fair. Remember, good charity auctioneers are
the line item in the budget that make you money... It does not cost, it pays to
have a professional benefit auctioneer. They will pay for themselves with
the extra revenue they will achieve vs. a volunteer. Volunteers,
weathermen, comedians, etc. are not trained as auctioneers and will lose
thousands of dollars for your cause... they will cost you far more than hiring
a professional with their lack of experience and consulting knowledge.
"Having a volunteer or unqualified auctioneer handle your event is like
having your accountant work on your car."
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