As we all know California has several areas that are unique to that region. Quite frankly the Bay Area (San Francisco, Oakland, etc.) is a lot different from Central California (Bakersfield and Fresno, etc.). Of course, Southern California has many different pockets as well, such as Los Angeles, the Inland Empire, Orange County, and San Diego to name a few.
This means many things, but here are just some of them:
1. Different regions of California have unique general occupations that drive the economy in those areas.
2. Different regions have contrasting income levels and age groups.
3. Different regions have particular auction items that will do well just in those zones.
4. Different regions have unique venues to utilize for your fundraising auction event.
Overall, California is DIFFERENT as you travel north to south and east to west.
Don't you want a benefit auctioneer that has knowledge of these differences and familiarity through experience of what works and what doesn't work in these specific regions? Most of the time in order to have this knowledge you need an auctioneer that is local to the state and understands these differences so he or she can fully maximize the degree of services that they provide to your nonprofit or school. You want a professional fundraising auctioneer that understands the people in the audience and what they want. Not to mention, a professional auctioneer that is well read and understands the laws of California when it comes to charitable fundraising.
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Next time you retain a professional fundraising auctioneer and consultant for your California charity event... Go local, go with a California Auctioneer.
Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services.