Why are Silent Auctions dwindling at Fundraisers?

We are noticing more and more nonprofits eliminating their silent auctions from their key fundraising auction events.  When we ask what the reasons are, these are the most common remarks:

1.  "They require too much work and manpower."
2.  "We don't raise that much money with the silent auction."
3.  "We don't have enough volunteers to run it successfully."
4.  "It complicates the check out process."

All in all, some nonprofits are saying that their silent auctions aren't raising enough revenue to justify the work involved to put on a successful silent auction.

So you may ask: "What do we at Elite Auctions and Fundraising Services think about this?"  It's quite simple actually, we think whatever makes the most sense for the individual nonprofits that we work with.  There are several alternative ways to generate equal or more revenue than a silent auction produces with much less work, volunteer participation and the dreaded Check Out Armageddon.  However, if nonprofits still want to conduct silent auctions we are all for it, and in fact have several proven programs to astronomically increase revenue brought in at the silent auction. 

While we have noticed that approximately 30% of our clients have eliminated the silent auction aspect (up from about 15% three years ago), there are still several organizations that are sticking with it.  Either way, Elite Auctions and Fundraising Services have proven techniques to increase revenue in both areas, just visit our website at www.EliteFundraisingAuctions.com to find out more!

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

Wine Auction for Your Fundraiser

Wine is one of the most popular items to sell at fundraising benefit auction events.  Remember to check your state laws regarding selling wine at fundraisers as some states have laws prohibiting it and others have none at all (another great reason to have a professional benefit auctioneer handle your auction).  

There are many ways to sell wine at your fundraising auction event.  Here are a few:


1.  Wall of Wine.  Visit this link by Debby Roth-Bush of Greater Giving for great Wall of Wine ideas: http://www.pinterest.com/debbyroth/wine-pull-wall-of-wine/ 

2.  Wine in your live auction.  There are several ways to auction off wine in your live auction.  You can sell premier wines by the bottle, you can sell wine tasting trips, or you can sell wine by the case.  All of these methods tend to do extremely well at fundraising auctions.
 
3.  Wine in your silent auction.  Similar to a live auction you can sell wine in just about any way imaginable.  We have seen a lot of success by selling fine wines by the bottle in the silent auction and then delivering them to the winning bidders' tables at dinner (check the venue for corking fees).
 
4.  Wine as a raffle item.  Bottles of wine, wine tastings and cases of wine can be raffled off at your fundraising event as well (once again check with your state laws on wine sales and raffle rules).

All and all, wine is an excellent choice for fundraising events and tends to do extremely well at auctions benefiting your great cause.

Contact Elite Auctions and Fundraising Services today to find out how to incorporate wine into your benefit auction event.

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

What everybody ought to know…… About The Fundraising Auction & Consulting Business

WHY WE ARE PUBLISHING THIS INFORMATION

A little while ago we were talking with the Executive Director of a big nonprofit organization, a well-informed woman.  She said that she had never done business with a professional fundraising auctioneer and consultant because she was afraid she wouldn’t see the return from hiring a professional vs. using a volunteer.
Since we are professional fundraising auctioneers and consultants you can imagine that was something of a shock… made us think.

The fundraising auction business does use a lot of specialized techniques, but there really isn’t anything complicated or mysterious about what those techniques accomplish for your nonprofit or school.  Because we’ve used them so long and so frequently, we’ve just assumed that everybody understood them...That has been our mistake.  And a big mistake.  For if nonprofits and schools don’t understand what professional fundraising auctioneers and consultants do, they aren’t likely to invest their money in them.
“So what?” you ask.  Well, here’s “what”.

If nonprofits and schools don’t invest their funds in professional fundraising auctioneers and consultants, they won’t have the capital they need for growth which ultimately affects the people they help.  That capital can come from primarily from one place; People at your fundraising auction event.  Not just a few people with great fortunes, but from many people who have the means to support your cause. 

Or look at it from a different point of view.  Nonprofits or schools who don’t understand the value of a professional fundraising auctioneer and consultant are easy prey for a wide variety of mistakes often made at benefit auction events that ultimately result in mediocre returns.

Or look at it from the purely personal points of view.  A lot of nonprofits and schools might like to invest in a professional fundraising auctioneer and consultant where they could increase their fundraising event revenue.  But if they are unfamiliar with the techniques and value provided by a professional, they aren’t likely to invest their money in them.

For all these reasons, it is important that nonprofits and schools know as much as they can about the fundraising auction event business.

But where do you start?

Well, it would seem that a good place to start would be with the “techniques” used by professional fundraising auctioneers and consultants that our friend, the Executive Director, was concerned about.  And we might as well go back to the most common techniques in the business.  You may find a lot of this explanation pretty elementary, but the next person may not be completely clear about the exact differences between the various techniques.  So we’ll start right there, in the belief that you’ll be kind enough to skip what you already know.

Click Here to Keep Reading!

Written by Mike Grigg, AARE, BAS with Elite Auctions and Fundraising Services

How should volunteers be utilized at my Fundraising Auction Event?

Volunteers are an extremely important part of your
fundraising event!!  Here are a list of "jobs" that your volunteers need to be placed in for optimal success from Mike Grigg at Elite Auctions & Fundraising Services:

• Live auction and fund a need recorders.  We recommend that you utilize three volunteers in this position to eliminate errors when recording winning bid amounts and donation amounts.  Make sure your professional auctioneer has a "pow-wow" with the recorders prior to the live auction and fund a need.
• Selling raffle tickets or entries to games.  Always put your volunteers in teams of two to maximize their efficiency.  If you have raffles or games going on at your event then send out 2-3 teams of two to sell those tickets or buy in opportunities.  You want aggressive volunteers that are going to sell not just stand in a corner and chat with friends.
• Check-in and check out.  You will need several volunteers to assist with checking in and out your guests.  This number varies dependent upon how many guests you have coming to your event.
• Silent Auction Assistants.  You will need about two volunteers per silent auction table to answer questions, assist with set up, and shutting down silent auction.  These volunteers will need to be able to get bid sheets off the table as soon as auctioneer closes the silent auction, and then move items (if needed) to the proper check out area.
• We recommend that you use professional ringmen rather than have volunteers as your bid spotters.  Professional ringmen are trained to get the best result from your bidders and leaving this up to volunteers simply causes more chaos than assistance.
• Obviously, you will need volunteers to help with setting up and taking down your entire event as well.

Volunteers that are not used or managed in the proper way can cause more problems than they help with, therefore make sure you have a manager in charge of training your volunteers.  Also, don't give each volunteer too much to do; If you overwhelm your volunteers they become less effective.  Good luck with your fundraising events and always make sure to hire a professional auctioneer/consultant to maximize your fundraising results!

Written by Mike Grigg, AARE, BAS with Elite Auctions & Fundraising Services

Top Ten Biggest Mistakes Made at a Fundraising Auction Event

10.  Poor item display and lack of power point slides or video to spotlight items during the auction.

9.  Poor lighting

8.  Using no or small print bid numbers

7.  Not making adequate announcements during silent auction

6.  Starting the live auction too late 

5.  Not enough or no ringmen (bid spotters)

4.  Beginning the live auction after the sit down dinner is over

3.  Insufficient sound system

2.  Not using a fund a need or doing a fund a need incorrectly

1.  NOT USING A PROFESSIONAL FUNDRAISING AUCTIONEER AND CONSULTANT!!!!!!

Live Auctions vs. Silent Auctions

Most of your auction attendees have more fun with the live auction versus the silent auction at a charity event.  However, in order to sell a lot of low to mid-range valued items for a charity event in a short period of time and keep your audience captivated, a silent auction should be utilized. Charity auctions should have no more than 8-12 items or about 45 minutes max in the live auction portion.  These should only consist of your highest ticket items.  People are not attending a charity/benefit event to hear an auctioneer all night, however in order to capture their full attention for the big ticket items, a professional auctioneer is essential.  In some cases more items can be worked into the schedule, just ask your auctioneer what he or she recommends.   Silent auctions are ideal for charity events that have a strict time-frame and a lot of items to sell.  Attendees can enjoy cocktails and hors d'oeuvres while they place silent bids on some of the lower to mid-range priced items, which can get them in the mood for the higher dollar items to be held later in the live auction. Silent auctions have their purpose during the cocktail hour, but in order to maximize the key items' values you must do a live auction as well.  Ask your fundraising consultant about some of the great techniques to maximize bidding during your silent auction because the average item brings about 60% of value.  Elite Auctions has a revenue enhancer to bring that number up to 80%!

If you are not holding a charity event and have more of a ballroom setting with many items to sell, then the most effective way is by live auction.  All-day events like prop auctions, memorabilia auctions, or any type of multi-item auction work best with a live auction event, because the silent auction format simply takes too long and does not keep the bidders' attention.