What is the most important ingredient to a successful fundraising event?

Is the most important ingredient the type of live auction items or what kind of food you serve or how many silent auction items you have, etc.?  While all these are important, the answer is NO!  The single most important ingredient for a successful fundraising event is having the right people in the room. 

So you may ask “Who are the right people?”  These are simply the people that believe in your cause and have the means and desire to support your cause through monetary giving (Whether that be in a silent auction, live auction, fund a need, or any other type of revenue enhancer.  

A FUNDRAISING AUCTION EVENT SHOULD FOCUS ON FUNDRAISING!  

This sounds so simple yet many organizations get away from this and focus on the party.  Your event should be seen as an opportunity to raise as much money as possible and spread your Nonprofit’s message.  If your guests are coming just to have dinner and not support your cause monetarily then you are missing your opportunity to have a super successful charitable event.

Quite simply, you are looking for QUALITY NOT QUANTITY.  

You would rather have 150 guests with the means to support your cause than 500 guests who are there for the party or there because the boss gave them tickets.  For example, if you take those 150 attendees that have the means to support your cause and they give an average of $500 per person then your organization would raise $75,000; not to mention the fact that you will pay less for your venue, less for your food and less for your beverages, ultimately raising your net.  If you take the 500 guests that were mostly given tickets (i.e. from bosses, friends, etc.) and most of them don’t have the means to support your cause, you may be lucky to have them give an average of $100 per person.  This equates to $50,000, which is 50% less than the example above.  Your net figure is also going to be much lower because you will need a larger venue, more food and more beverages.

When your committee sits down for its first meeting, the primary objective should be putting people with the means and desire to support your cause in the seats!

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

What Food Should You Serve at Your Next Fundraising Auction Event?

Just about all of us love to eat and what you serve can have a definite impact on what you raise when it comes to fundraising auction events.  If you are wanting to raise a substantial amount of funds then serve your donors high quality food like steak, lobster, prawns, etc.  It definitely sets a subconscious message to your guests for the auction and fund a need giving.  This all depends on the style of event you have of course, but I'm speaking in more of a general sense. We always recommend a plated dinner versus a buffet which you can read more about HERE.  The picture to the left (from gorare.com) screams high class and high value, which is the mindset you want your bidders in when they are about to donate to your important cause.

Another piece of advice is to stay away from desserts that involve ice cream for the simple fact that ice cream can easily melt, and you never know the exact amount of time dessert may be put on hold to finish fundraising efforts.

Overall, if you are having a classy event that you are expecting large donor participation at high levels then serve them a great meal so they know you appreciate their generosity and count on them to return the generosity when they give.

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

What Should Your Nonprofit Organization be doing in the "Off-Season"?

We all know that the Fall fundraising season just came to a close and everyone is in holiday mode now.  All I can say is DO NOT wait to start planning, procuring and cultivating your donor list until the last 2 months prior to your next benefit auction event!  Here are three simple things you can do in the "off-season" to start planning for your next charity auction event:

1.  Cultivate your donor list - Start making those important phone calls and contacts to your donors that generously gave at your last event.  You don't have to start asking for more at this point, just thank them for their donation and start to develop a relationship with them.  Don't just call them when your next event is approaching and ask for money or items; this looks like you only care about them when you need something!  Really try to get to know them and take some notes as you talk to them to remind you for future calls.

2.  Hire your professional fundraising auctioneer and consultant - Good auctioneers book up extremely quickly, many times 8 months to a year in advance!  DO NOT WAIT TO BOOK THEM OR YOU MIGHT NOT GET TO WORK WITH YOUR FAVORITE AUCTIONEER!  I recommend booking your benefit auctioneer immediately following your last event if you were happy with the service they provided.

3.  Start to procure for items - It's never too early to start procuring items for your next event.  In fact, you have a great opportunity to ask for items or help getting items for your next event as you stay in touch with your donors and build those relationships (not necessarily the first phone call thanking them for their participation).

There are obviously many things you should be prepping for in regards to your next fundraising auction event, but these are three simple things that you absolutely should be doing well in advance to ease the panic when your event is right around the corner.  

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

Do Sign Up Boards at a Fundraising Event work?

Here at Elite Auctions & Fundraising Services we are always searching for alternative "revenue enhancing" ideas at our fundraising auction events other than the live auction, silent auction and fund a need or ask.  We have compiled a book of several revenue enhancers to use at your event and share this with all of our clients.  Well, here is one of those enhancers that works well if executed properly... Sign Up Boards.  When your organization has an over abundance of 8-20 person parties, like a bourbon and cigar tasting party for the guys or a fiesta and salsa dancing party for the girls, then a sign up board may just be the thing you're organization is looking for.

Here's how it works.

Step 1:  Design a poster board with the amount of lines matching the amount of people the party is for and number them 1-8, 1-10, etc. and set a fixed price for each participant (i.e. $50, $100, etc.)

Step 2:  Have a reveal time when the board(s) are uncovered and open for sign ups (Hint: Have your professional auctioneer make a big deal about it on the sound system).

Step 3:  When guests come over to the boards have volunteers explain each party to them and have the guests put their name/bidder number on the open lines.  Once the board(s) are full then your parties are sold out!

Simple, fun and effective!!  This is one of many ways to add a revenue enhancer into your fundraising auction event.  Good luck with your fundraising auction event!

Written by Mike Grigg, AARE, BAS with Elite Auctions & Fundraising Services

Wine Auction for Your Fundraiser

Wine is one of the most popular items to sell at fundraising benefit auction events.  Remember to check your state laws regarding selling wine at fundraisers as some states have laws prohibiting it and others have none at all (another great reason to have a professional benefit auctioneer handle your auction).  

There are many ways to sell wine at your fundraising auction event.  Here are a few:


1.  Wall of Wine.  Visit this link by Debby Roth-Bush of Greater Giving for great Wall of Wine ideas: http://www.pinterest.com/debbyroth/wine-pull-wall-of-wine/ 

2.  Wine in your live auction.  There are several ways to auction off wine in your live auction.  You can sell premier wines by the bottle, you can sell wine tasting trips, or you can sell wine by the case.  All of these methods tend to do extremely well at fundraising auctions.
 
3.  Wine in your silent auction.  Similar to a live auction you can sell wine in just about any way imaginable.  We have seen a lot of success by selling fine wines by the bottle in the silent auction and then delivering them to the winning bidders' tables at dinner (check the venue for corking fees).
 
4.  Wine as a raffle item.  Bottles of wine, wine tastings and cases of wine can be raffled off at your fundraising event as well (once again check with your state laws on wine sales and raffle rules).

All and all, wine is an excellent choice for fundraising events and tends to do extremely well at auctions benefiting your great cause.

Contact Elite Auctions and Fundraising Services today to find out how to incorporate wine into your benefit auction event.

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

What everybody ought to know…… About The Fundraising Auction & Consulting Business

WHY WE ARE PUBLISHING THIS INFORMATION

A little while ago we were talking with the Executive Director of a big nonprofit organization, a well-informed woman.  She said that she had never done business with a professional fundraising auctioneer and consultant because she was afraid she wouldn’t see the return from hiring a professional vs. using a volunteer.
Since we are professional fundraising auctioneers and consultants you can imagine that was something of a shock… made us think.

The fundraising auction business does use a lot of specialized techniques, but there really isn’t anything complicated or mysterious about what those techniques accomplish for your nonprofit or school.  Because we’ve used them so long and so frequently, we’ve just assumed that everybody understood them...That has been our mistake.  And a big mistake.  For if nonprofits and schools don’t understand what professional fundraising auctioneers and consultants do, they aren’t likely to invest their money in them.
“So what?” you ask.  Well, here’s “what”.

If nonprofits and schools don’t invest their funds in professional fundraising auctioneers and consultants, they won’t have the capital they need for growth which ultimately affects the people they help.  That capital can come from primarily from one place; People at your fundraising auction event.  Not just a few people with great fortunes, but from many people who have the means to support your cause. 

Or look at it from a different point of view.  Nonprofits or schools who don’t understand the value of a professional fundraising auctioneer and consultant are easy prey for a wide variety of mistakes often made at benefit auction events that ultimately result in mediocre returns.

Or look at it from the purely personal points of view.  A lot of nonprofits and schools might like to invest in a professional fundraising auctioneer and consultant where they could increase their fundraising event revenue.  But if they are unfamiliar with the techniques and value provided by a professional, they aren’t likely to invest their money in them.

For all these reasons, it is important that nonprofits and schools know as much as they can about the fundraising auction event business.

But where do you start?

Well, it would seem that a good place to start would be with the “techniques” used by professional fundraising auctioneers and consultants that our friend, the Executive Director, was concerned about.  And we might as well go back to the most common techniques in the business.  You may find a lot of this explanation pretty elementary, but the next person may not be completely clear about the exact differences between the various techniques.  So we’ll start right there, in the belief that you’ll be kind enough to skip what you already know.

Click Here to Keep Reading!

Written by Mike Grigg, AARE, BAS with Elite Auctions and Fundraising Services

What Most People Don’t Know about Working with a Great Benefit Auctioneer

A great benefit auctioneer is involved in the planning months in advance.

Most people that attend fundraising events see an auctioneer up on stage chanting away to raise funds for a great cause, and it appears to be seamless for a good benefit auctioneer. What they don’t see are the countless hours in consultation and setup that it took to get to the fabulous auction. The day of the fundraising auction event is just a tiny piece of the pie. 

I like to compare a good fundraising auctioneer’s job to an iceberg, 90% of it is underwater and only 10% (the part you see) is above water. If you have an auctioneer that is simply showing up the night of the event and getting on stage (the 10% of the iceberg above the water) then you are probably leaving a ton of money on the table. In order to maximize your event’s revenue you must diligently work for several months leading up the event (the 90% of the iceberg below water). 

Click here to see what we include in our consulting and auction package. Remember, a great benefit auctioneer will be part of your planning process as well. Be very careful with having an auctioneer just show up the day of your event with no prior engagement in your planning process. Always use a professional benefit auctioneer versus a volunteer! 

Written by Mike Grigg, AARE, BAS with Elite Auctions and Fundraising Services